Last Updated: September 1, 2026
Welcome to The Modern Side. We respect your privacy and are committed to being transparent about how information may be collected, used, and protected when you visit and use our website.
This Privacy Policy explains how The Modern Side (“we,” “us,” “our,” or “The Modern Side”) may collect and use information from visitors to themodernside.com.
By accessing or using our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect information in different ways depending on how you interact with The Modern Side.
Information You Provide
You may voluntarily provide personal information when you:
- Contact us through our website
- Send us an email
- Submit information through a contact or inquiry form
- Subscribe to updates or newsletters, if available
- Participate in promotions, surveys, or other website activities
This information may include your name, email address, and any other information you choose to provide.
Please avoid submitting sensitive personal information unless it is specifically requested and necessary for the service you are using.
Information Collected Automatically
When you visit The Modern Side, certain technical and usage information may be collected automatically.
This may include:
- IP address
- Browser type and version
- Device type
- Operating system
- General geographic information
- Pages visited
- Date and time of visits
- Referring website
- Website interactions and usage information
- Other technical information necessary for website security and performance
This type of information may be used in aggregated or otherwise appropriate forms to understand how visitors use our website and to improve our content, functionality, and user experience.
2. Cookies and Similar Technologies
The Modern Side may use cookies and similar technologies to improve website functionality, understand website traffic, remember preferences, provide relevant features, and support advertising or analytics.
Cookies are small data files that may be stored on your device when you visit a website. Depending on their purpose, cookies may help websites recognize a returning visitor, remember settings, measure website usage, or support advertising technologies.
You can control or disable cookies through your web browser settings. However, disabling certain cookies may affect the functionality or availability of some features on the website.
Third-party services used on websites may also place their own cookies or similar technologies according to their respective privacy policies.
3. How We Use Information
Information collected through The Modern Side may be used to:
- Operate and maintain our website
- Improve website functionality and performance
- Understand how visitors interact with our content
- Analyze website traffic and usage trends
- Respond to questions, comments, or inquiries
- Provide requested services or information
- Improve articles, guides, reviews, and other content
- Detect and prevent fraud, abuse, spam, and security threats
- Protect the security and integrity of our website
- Support advertising and promotional activities
- Comply with applicable legal obligations
We use information only for legitimate business, operational, analytical, security, or communication purposes consistent with this Privacy Policy.
4. Analytics
We may use analytics tools to understand how visitors use The Modern Side.
Analytics technologies may collect information such as pages viewed, approximate location, device type, browser information, traffic sources, and website interactions.
Analytics information generally helps us understand audience interests and website performance so we can improve our content and user experience.
Analytics providers may process information according to their own privacy policies and terms.
5. Advertising
The Modern Side may display advertisements from third-party advertising partners.
Advertising providers may use cookies, pixels, tags, or similar technologies to deliver, measure, personalize, or analyze advertisements.
These third-party companies may collect information about your visits to this and other websites in accordance with their own privacy policies.
We do not control the privacy practices of third-party advertising providers. Visitors should review the applicable privacy policies of those providers for additional information about their data practices and available choices.
Google AdSense and Advertising Cookies
We may use Google AdSense and other third-party advertising services to display ads on The Modern Side. Google and other advertising partners may use cookies, web beacons, device identifiers, or similar technologies to serve, measure, limit, and personalize advertisements.
Google may use advertising cookies to help show ads based on a visitor’s prior visits to this website or other websites. Depending on consent, location, and applicable settings, ads may be personalized or non-personalized.
Visitors can manage advertising preferences through Google’s advertising settings and can also control or delete cookies through their browser or device settings. Third-party vendors and ad networks may have their own privacy policies and opt-out mechanisms.
Where required by applicable law, we may request consent before using certain advertising or measurement technologies.
6. Affiliate Links
Some articles on The Modern Side may contain affiliate links.
When you click an affiliate link and complete a qualifying purchase or action, we may receive a commission at no additional cost to you.
Affiliate partners may use cookies or other tracking technologies to identify referrals and properly attribute qualifying transactions.
Our use of affiliate links does not change the price you pay for a product or service unless otherwise stated.
For additional information about affiliate relationships and disclosures, please review our Disclaimer.
7. Sponsored Content
The Modern Side may work with advertisers, brands, agencies, and other partners to publish sponsored or promotional content.
Sponsored content may involve information provided by a business or partner. Such content may be identified as sponsored, promotional, or otherwise disclosed where appropriate.
Third-party advertisers and partners may have their own privacy policies governing information they collect through their services.
8. Third-Party Websites and Services
Our website may contain links to third-party websites, applications, products, services, or social media platforms.
If you click a third-party link, you will leave The Modern Side and enter a website or service that we do not control.
We are not responsible for the privacy practices, security, content, or policies of third-party websites.
We encourage you to read the privacy policy of every third-party website or service you visit.
9. How We Share Information
We do not sell or rent your personal information as part of our ordinary website operations.
We may share information with trusted service providers when reasonably necessary to operate, maintain, secure, analyze, or improve The Modern Side.
Information may also be disclosed when:
- Required by applicable law
- Necessary to respond to lawful legal requests
- Necessary to protect our rights or property
- Necessary to protect the safety of our visitors or others
- Necessary to investigate fraud, abuse, or security issues
- Related to a business transfer, merger, acquisition, or similar transaction
Third-party service providers may process information on our behalf and may have their own privacy policies and contractual obligations.
10. Data Security
We take reasonable measures to help protect information collected through our website from unauthorized access, misuse, alteration, disclosure, or destruction.
However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure.
Therefore, we cannot guarantee absolute security of information transmitted to or stored by our website.
11. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including website operations, communication, security, legal compliance, dispute resolution, and legitimate business purposes.
The amount of time information is retained may vary depending on the type of information and the reason it was collected.
12. Children’s Privacy
The Modern Side is not intended to knowingly collect personal information from children under the age of 13.
We do not knowingly request or collect personal information from children under 13.
If you believe that a child under 13 has provided personal information to us, please contact us so that we can review and take appropriate action.
Parents and guardians should supervise children’s online activities and use appropriate parental controls where necessary.
13. Your Privacy Choices
Depending on your browser, device, location, and applicable law, you may have choices regarding certain types of information collection and communications.
You may be able to:
- Disable or delete cookies through your browser
- Adjust browser privacy settings
- Opt out of certain promotional emails
- Manage certain advertising preferences
- Contact us regarding personal information you have voluntarily provided
Some website functions may not work properly if certain cookies or technologies are disabled.
14. U.S. State Privacy Rights
Certain U.S. states have enacted privacy laws that may provide residents with specific rights regarding their personal information.
Depending on where you live and whether a particular law applies to The Modern Side, you may have rights such as:
- The right to know or access certain personal information
- The right to request correction of inaccurate information
- The right to request deletion of certain personal information
- The right to obtain a copy of certain personal information
- The right to opt out of certain forms of data processing where applicable
- The right to appeal certain privacy-related decisions where required by law
- The right not to receive unlawful discriminatory treatment for exercising applicable privacy rights
These rights and their availability may vary depending on your state and applicable law.
To make a privacy-related request, please contact us using the contact information provided on our website. We may need to verify your identity before processing certain requests.
15. Do Not Track Signals
Some web browsers offer “Do Not Track” or similar privacy settings.
Because there is currently no universally accepted standard for responding to all browser-based Do Not Track signals, our website may not respond to every such signal.
You can manage cookies and other privacy preferences through your browser and device settings.
16. Email Communications
If you voluntarily provide your email address to The Modern Side, we may use it to respond to your inquiry, provide requested information, or send communications you have requested.
You may unsubscribe from promotional email communications by following the unsubscribe instructions included in those messages.
Transactional or service-related communications may still be sent when necessary.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, services, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Last Updated” date at the top of this page.
We encourage visitors to review this Privacy Policy periodically to stay informed about how information may be handled.
18. Contact Us
If you have questions about this Privacy Policy, our privacy practices, cookies, advertising, affiliate relationships, or the information collected through The Modern Side, please contact us through our Contact Us page.
We will make reasonable efforts to respond to legitimate privacy-related inquiries.
The Modern Side
Website: themodernside.com
Last Updated: September 1, 2026